Marion in the Press

Your dental clients invest a lot into digital advertising, and as a result, they expect to know what they’re getting in return for working with you. But do you know what kind of Return on Investment (ROI) you’re actually getting for them?

Few industries were left unaffected by the impact of COVID-19. However, one industry most affected was the marketing and advertising industry. Quarantines, social distancing requirements, and other public health and safety regulations forced closures of many B2C retailers and B2B office spaces.

Building a business venture has a lot of steps, and every entrepreneur has their own favorite among them. It varies from individual to individual. For some, it can be the curiosity to know more and more, while for some it can be the freedom that comes with being their own boss.
We asked Entrepreneurs what they liked the most. This is what they have to say about it.

We’ve all heard the familiar saying, “good things come to those that wait.” And although it can be difficult to remain patient, the results are usually worth it.

Each week on “Advertising Champions” Digital Edition, our host talks to advertising experts across the country. This week our host speaks with Gregory Kirkham from Wells Digital Media and Lane Rizzardini from Marion Relationship Marketing.

Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Lane Rizzardini from Marion Relationship Marketing.

We’ve compiled a list of ways that small businesses can utilize reviews to boost their marketing efforts from a panel of digital marketing experts.

You don’t *have* to niche your business, but if you want marketing copy that works, you should write it for the smallest viable audience.

We talked to AgencyAnalytics about this in their recent video.

Let’s say you’ve been running a successful dental marketing agency for a few years. You’ve got a great list of happy clients and a talented team, but you’re still growing and adding new clients to the roster.

Imagine being a client receiving two SEO reports. The first is a professionally white labeled SEO report with a clear, strong brand, front and center. The other contains the same data but no branding. Which do you think would have more authority? Which one would you trust more, even if the data was essentially the same?

Let’s face facts, some clients won’t know what a KPI is. But, educating them on what they are with a KPI report is definitely worth your agency’s time. Once you explain how key performance indicators impact the overall success of your client’s business, they’ll better understand the value your agency is adding to their long-term success.

Did you know that 80% of new leads never actually translate into sales? That’s a lot of resources wasted on leads that yield no return. However, companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.

Today we’re excited to introduce you to Lane Rizzardini. Lane is the owner of a Digital Marketing Firm and is also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this.

In this episode, you will learn the following: 1. How does one stand out in a competitive market? 2. How important is it to know who your ideal client is? 3. How can you guarantee results from your marketing efforts?

Creating a marketing strategy for your brand is vital to its success. But sometimes, local marketing gets forgotten about, here are some tips to incorporate it into your strategy.

Over the past few decades, small and medium business marketing has shifted from offline to online and that shift has created massive opportunities for the owners and operators who had the foresight to invest in their digital presence.

Given the current economic climate, a recession could be ahead, causing even more havoc for small business owners. So, we have asked the CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs to share their best tips to help make small businesses recession-proof and be able to weather an economic downturn.

We caught up with the brilliant and insightful Lane Rizzardini a few weeks ago and have shared our conversation below.

We had the good fortune of connecting with Lane Rizzardini and we’ve shared our conversation below.

Entrepreneurs often have so many ideas – way more than they can execute on their own. So, we asked the brillaint Lane Rizzardini a few questions. Do you have a business idea that you are too busy to execute on, but that you think is really interesting? What can you share with our audience? Why do you think it would work, how would you start, scale, etc?

Does Clickbait Marketing Help Brands?: For clients that want to build long-term relationships with customers based on a reputation for quality and honesty, clickbait marketing is the opposite way to go.

On this episode of Alignmentality host Kate Grochowski sits down with Meghan Mack, the President and Chief Experience Officer at ProspectBlue, a specialized recruiting and consulting firm.

One of the most important benefits of a thriving small business ecosystem is the myriad of problems of niche issues that can be addressed with dedication and creativity that is almost impossible if the marketplace was only comprise of giant, corporate behemoths.

Getting your first clients or customers is rarely easy, but it’s always exhilarating. We asked some of the brightest folks we know to take a stroll down memory lane to talk to us about how they got their first customers back when just starting out.

More than 1/3 of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 40+ SEO mistakes you should focus on avoiding.

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns. Consumers became marketing rockstars themselves through influencer marketing and user-generated content on social media. Marketing automation and machine learning-powered marketing were hallmarks of the 2010s for digital marketing, some say.

Regardless of the industry, a business’s online presence has a massive impact on its success. With proper SEO techniques, an organization can optimize its website and rank higher on Google SERPs. Google Analytics helps analysts track visitor engagement, provide an overview of all channels, measure the results of individual marketing campaigns in real-time, compare the data to earlier periods, etc. As we have mentioned in the previous part of the research, GoodFirms surveyed 80+ Marketing Experts worldwide to discover the most important Google Analytics metrics that businesses must analyze to have an extensive understanding of the visitors on their website.

Google is cracking down on advertising for face masks during the coronavirus epidemic. The company began banning ads for face masks on Monday.

The Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing.