It’s nearly impossible to continue growing your business without knowing who your customer is and where they come from. Spending money on marketing without this data is an easy way to find marketing both expensive and difficult. For our clients, we start with finding out where customers come from, where they spend their time online, and what is important to them and then weave those data points into our targeted marketing strategies.
Luckily, customer data is not as complicated as it used to be to acquire. There are so many tools out there (and many of them are free), it’s just a matter of which camp you fall into:
No matter which applies best to you, we’re going to have some new tricks to show you.