Work Worth Doing is Hard

The Marion Blog “It’s nice to be reminded that it’s been hard for other people when they were getting things done that you admired, because it maybe gives you that extra little bit of determination or patience to persevere a little more.” — Edward Norton This was from...

Small Business Saturday

The Marion Blog Small Business Saturday is November 30th and it’s about that time where everyone is looking for the best ideas for what to do to promote their business. I’ll give you two:     Think of the #1 question people ask about your product or...

The Customer Buying Journey

Everyone talks about the customer journey and how important it is to understand it. And it is important to understand it. We usually visualize it as a funnel (hell we even call it a funnel) or a squiggly line or something. And then we place our Tools or messaging...

Remove The Cover

My wife and I bought our first house and within the first week figured out all three exhaust fans in our bathrooms were really loud and really broken. I, not being the handiest, avoided dealing with it and left it on my honey do list for about a year and a half.  ...

Tools Vs. Strategies

Too often we confuse Tools with Strategies. A good Strategy delivers the right information to customers to help them make the best buying decision for them. It’s based on a tremendous amount of research and a firm understanding of the customer and how they buy...

Generalists vs. Specialists

There’s a lot of advantages to being a Specialist.   Your value is clear, unmistakable. The pitch writes itself. I am a Google Ads specialist. I am a Facebook Ads master. I am a marble counter tops guru. Generalists have a harder time describing their value...