Remove The Cover

by | Oct 12, 2019

My wife and I bought our first house and within the first week figured out all three exhaust fans in our bathrooms were really loud and really broken. I, not being the handiest, avoided dealing with it and left it on my honey do list for about a year and a half.
 
That’s when my much handier Father came to visit for a weekend. Being eager to help his newly home-owning son with home things, discovered the exhaust fan issue.
 
He took off the cover, established each one was broken, and said I needed new ones. He unscrewed the one tiny screw holding them in and unplugged them. We went to Home Depot, bought the same model for $15 each, went home, plugged the new ones in, secured them with the screw, and it was done. No specialized knowledge, no exhaustive hours of diagnosis, no serious expense. He just removed the cover and looked at it.
 
The point being solutions can be simpler than they appear, if you just bother to try and find them.
 

What Small Businesses Can Do During COVID-19

We're living through an unprecedented time in world history, and as a business owner you've been hit with a situation you could have never predicted or prepared for. There's no class in business school, no Dave Ramsey rainy day fund rule that readies you for a sudden...

read more

Why Did You Start Your Business?

There’s a lot to unpack in David Foster Wallace’s This is Water, of which there's a book version you can buy or just read or listen to at Farnam Street. Of all of it this section really struck me: Because here’s something else that’s weird but true: in the day-to-day...

read more

Book Review: The E-Myth Revisited

The tagline on the cover is "Why Most Small Businesses Don't Work and What to Do About It". As a small business that helps small businesses grow this seemed extremely relevant and I was not disappointed. The book starts with discussing the "Entrepreneur Myth": that...

read more

An Italian Story on Sales, Power and Authenticity

In April of last year my wife and I had the privilege of traveling in Italy for 10 days. One of the things you do in Italy as an American tourist is shop for famous Italian leather. We decided while in Florence to walk through the San Lorenzo market doing just that,...

read more

Book Review: Moonwalking With Einstein

I spent most of 2018 reading services and marketing (and services marketing) related books. Learning about polymaths and mental models has led me to focus on branching out more in 2020 and expanding to different topics, with the idea they will inform my marketing work...

read more

Reflections on One Year in Business

This was going to be more of an advice list to marketers considering starting their own agency. Then I read James Clear’s year in review and I decided I liked his format better and it would sound less like I’m some sage that knows exactly what will happen to your...

read more

Work Worth Doing is Hard

The reality is everyone struggles, no one builds flawless operations or flawless products. Good work that makes a difference is hard, no matter who you are or where you came from.

read more

Small Business Saturday

Small Business Saturday is November 30th and it's about that time where everyone is looking for the best ideas for what to do to promote their business. I'll give you two:     Think of the #1 question people ask about your product or service. If you can't think of...

read more

The Customer Buying Journey

I’ll say this directly to clients: it doesn’t matter how amazing our creative is. No one is going to be scrolling Instagram, see your ad and go “holy shit I need to buy this thing right now” and just stop everything else they had going on to hand you all their money for the thing you sell.

read more

Tools Vs. Strategies

Too often we confuse Tools with Strategies. A good Strategy delivers the right information to customers to help them make the best buying decision for them. Tools are what you use to execute the Strategy.

read more