The Marion Blog

What I’m reading, learning, listening to and thinking about.

Book Review: The E-Myth Revisited

The tagline on the cover is "Why Most Small Businesses Don't Work and What to Do About It". As a small business that helps small businesses grow this seemed extremely relevant and I was not disappointed. The book starts with discussing the "Entrepreneur Myth": that...

Book Review: Moonwalking With Einstein

I spent most of 2018 reading services and marketing (and services marketing) related books. Learning about polymaths and mental models has led me to focus on branching out more in 2020 and expanding to different topics, with the idea they will inform my marketing work...

Reflections on One Year in Business

This was going to be more of an advice list to marketers considering starting their own agency. Then I read James Clear’s year in review and I decided I liked his format better and it would sound less like I’m some sage that knows exactly what will happen to your...

Small Business Saturday

Small Business Saturday is November 30th and it's about that time where everyone is looking for the best ideas for what to do to promote their business. I'll give you two:     Think of the #1 question people ask about your product or service. If you can't think of...

The Customer Buying Journey

I’ll say this directly to clients: it doesn’t matter how amazing our creative is. No one is going to be scrolling Instagram, see your ad and go “holy shit I need to buy this thing right now” and just stop everything else they had going on to hand you all their money for the thing you sell.

Remove The Cover

My wife and I bought our first house and within the first week figured out all three exhaust fans in our bathrooms were really loud and really broken. I, not being the handiest, avoided dealing with it and left it on my honey do list for about a year and a half.  ...

Tools Vs. Strategies

Too often we confuse Tools with Strategies. A good Strategy delivers the right information to customers to help them make the best buying decision for them. Tools are what you use to execute the Strategy.

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Lane@marionrelationshipmarketing.com

(630) 849-3607

Richardson, TX